As a REBAC instructor, Craig is approved to teach e-Pro Day 1 which is NAR's only certification pertaining to technology & marketing. For more details go to http://rebac.net/Teach/ePRO/ePRO.html
NAR’s e-PRO® Certification Day 1 Course Description
Day 1 of NAR's e-PRO® certification program helps real estate professionals understand how to leverage digital marketing theory and technologies in their day-to-day marketing efforts as well as streamline real estate transaction processes using customer relationship management (CRM) systems and transaction management platforms. As a digital marketing primer, this course explains today's consumers and how real estate professionals can connect with them via relevant content, agent ratings and reviews in addition to search engine marketing (SEM) and search engine optimization (SEO) strategies.
Chapter 1: Connect: The Modern Consumer
Engage consumers by utilizing marketing strategies and technologies.
Compare hub-and-spoke options that connect real estate professionals and consumers.
Choose keywords that will help their hubs rank high in organic search engine results.
Chapter 2: Get Found: Owned Content
Describe the considerations in syndicating property data.
Identify ways of curating content.
Differentiate blogging platforms.
Chapter 3: Get Found: Earned and Paid Marketing
Describe ways to earn word-of-mouth marketing.
Implement search engine marketing (SEM) efforts online.
Leverage search engine optimization (SEO) strategies to improve their organic search ranking.
Chapter 4: Social: Expand Influence and Focus Efforts
Differentiate the features and functionalities of social networks.
Select social networks that target their consumer base.
Factor recent trends in real estate professionals' social network efforts.
Chapter 5: Convert: Leads to Clients
Prepare responses for inquiring consumers that reply within a timely manner.
Describe the features and benefits of customer relationship management (CRM) systems.
Incorporate a transaction management platform or platform alternative in their business.
Chapter 6: Drip: Stay Top of Mind
Describe the elements of an effective email campaign.
Uphold the CAN-SPAM Act of 2003 when using email marketing.
Select an email marketing program that enhances their marketing and communication efforts with consumers.