Click to See Course Descriptions, Learning Objectives & Outlines Below
Tech Buying (Hardware, Software, Phones, Apps, etc.)
The REALTORS Tech Buying Guide
Run Your Real Estate Company Like a Tech Profit Center
The Real Estate Broker/Owners Ultimate Tech Toolbox - New
Tech Tools for Better Real Estate Customer Service
Contact & Customer Relationship Management (CRM) for Real Estate - New
___ Apps in Blank Minutes (ex. 60 in 60, 90 in 90)
How Smart is Your Smart Phone
Phone & Tablet Training 101
Run Your Real Estate Business on Google (mini)
How to Have a Successful Real Estate Website (mini)
The Future of Real Estate Technology - New
Cloud, Paperless & Mobile
To the Clouds (An Intro to Cloud & SAS)
Run Your Real Estate Business on Google and the Cloud - New
Going Totally Paperless
Become a Mobile Road Warrior
Website, Marketing & Communication
Run a Successful Real Estate Website (mini)
How REALTORS Can Dominate the Search Engines (SEO)
Finding Real Estate Consumers Online
Your New Real Estate Marketing Plan - New
How to Market Like a Rock Star on a Roadies Budget - New
E-mail 101 (basics of e-mail usage and tools)
E-Mail Marketing 101
Video Production & Marketing for Real Estate - New
New World of Tech Communication Tools - New
Working with Today's Hyper Connected Consumer - New
Social Media
Social Media Success in Under 15 Minutes Per Day
Facebook for REALTORS
Social Media Hands On Workshop
Legal & Risk Management
Online, E-mail and Social Media Etiquette
Tech Risk Management for REALTORS
Data Security Risk Management for REALTORS - New
Other
Technology Education Camp, REBar Camp Styled Themed Learning Events
Stump the Geek
Custom Topics Available Upon Request
Designation & Certification Training
GRI, E-Pro & RPR as well as RETI Tech Certification Program
Half Day Courses
Can be booked independently or combined with any of the Power Hour Topics
Tech Buying (Hardware, Software, Phones, Apps, etc.)
Real Estate Tech Product Buying Guide
Are you thinking about buying technology, but don’t know where to start?
Attend this course & get advice from an expert on how to pick the best Mobile Devices, Apps & Internet Service Provider, Office/Contact/Lead Management Software, Digital Cameras, Office Phone Solutions, Anti-Virus and much more for Your real estate business.
Direct Learning Objectives
- Understand the different options for mobile devices so that you can determine the right one for your personal needs.
- Identify the right apps, software and tools that can help address your needs &/or enhance your customer service
- Identify the right tools that will allow you to run your business in the most cost & time efficient manner.
Outline
- Buy the Right Computer Device &/or Smart Phone
- How to Pick Your ISP
- Digital Cameras/Camcorders
- VOIP Phone & E-Faxing Systems
- Contact Management, E-Mail Marketing & CRM Systems
- Leveraging Cloud & Software as Service Solutions
- Picking the Right Anti-Virus
- And much more
Turn Your Real Estate Company into a Tech Profit Center
Does your company have expensive servers in house or paying an IT person every time anything goes wrong or you need support? This session will help any broker/owner who wants to lower their operating costs while improving their company’s efficiency by leveraging cloud, SAS and other technology solutions.
Direct Learning Objectives
- Understand how to lower operating costs by using Cloud & SAS services
- Understand how to improve efficiency using software
- Understand how to improve communication using technology tools
Outline
- How to get rid of the in house servers
- How to get rid of the phone providers by switching to VOIP or IP Calls
- Using CRM and Task Management software
- Using cloud & SAS for file creation, document storage, etc.
- And More
The Real Estate Broker/Owner's Ultimate Technology Toolbox
Does your company have expensive servers in house or paying an IT person every time anything goes wrong or you need support? This session will help any broker/owner who wants to lower their operating costs while improving their company’s efficiency by leveraging cloud, SAS and other technology solutions.
Direct Learning Objectives
- Understand how to lower operating costs by using Cloud & SAS services
- Understand how to improve efficiency using software
- Understand how to improve communication using technology tools
Outline
- How to get rid of the in house servers
- How to get rid of the phone providers by switching to VOIP or IP Calls
- Using CRM and Task Management software
- Using cloud & SAS for file creation, document storage, etc.
- And More
Realty Customer Service Tech Tools
The role of technology & customer service are very similar, meeting a need by being quicker, faster & more efficient, but yet the 2 often don’t go together in the real estate world. This course will teach you how to use very cost efficient (sometimes free) technology tools, devices, software, apps and more to get that WOW factor and take your customer service to that next level, increase your closing & re-hire rates and more.
Direct Learning Objectives
- Understand how to use technology tools to replicate manual process to make you more efficient in your daily duties.
- Identify the technology tools, devices, software, apps and more that will help solve your personal business challenges
- Understand the increasing role of cloud computing and how it is changing the business landscape of customer service.
Outline
- Automate Customer Service Process
- Contact, E-Mail & CRM Systems
- Service After the Contact
- Modernizing the Phone
- Maximizing Online Mapping. Imagery & Video
- Leveraging Cloud Computing and Software as Service (SAS) Solutions
- And more
Contact & Customer Relationship Management (CRM) Systems for Real Estate
Do you get frustrated by the amount of time it takes you to check & stay on top of your e-mail on a daily basis? Well then you need to attend this session and learn how to get through the in box quicker, ensure your e-mail is set up properly for mobile, write your e-mails quicker and ensure they are read and a lot more.
Direct Learning Objectives
- Understand the good & bad of e-mail and online communications
- Understand how to select & set up an e-mail account
- Understand how to properly write e-mails to ensure higher read/conversion rates
- Understand how to properly use e-mail etiquette
- Understand the laws and risk management factors of e-mail
Outline
- The good & bad of e-mail and online communications
- How to select & set up an e-mail account
- How to properly write e-mails to ensure higher read/conversion rates
- How to properly use e-mail etiquette
- The laws and risk management factors of e-mail
- And More
___ Apps in ____ Minutes
Apps allow you to truly leverage the power of your mobile devices & the cloud and these days there’s an App for just about everything. In this session Craig will help you cut through the clutter and show you the best Apps for business, productivity, organization, photos, social media & of course real estate so that you can truly maximize your smart phone &/or tablet for Your real estate business.
Direct Learning Objectives
- Identify great apps for business/productivity & organization.
- Identify the right apps to help you be more mobile in your business
- Identify the best apps for real estate professionals & your clientele.
Outline
- Business, productivity and self-organization apps
- Mobile/cloud apps
- Real estate search apps
- Real estate customer services apps
- E-Signing & cloud document storage apps
- And More
How Smart is Your Smart Phone?
For many of us, our phones have become our lifelines as they are no longer just mere communication tools. This course will help you pick the right smart phone and leverage Video Chat & Calls, QR Codes &/or Apps to maximize the power of the Internet & Modernize Your Phone. Plus we will cover how to get rid of your phone company, fax machine, scanner and much, much more!
Direct Learning Objectives
- Understand the role & growth of mobile usage by consumers & their communication styles.
- Identify the right smart phone, apps & tools that will allow you to reduce costs & maximize the performance of your phone service
- Understand the role of phones & related tools in customer service so that you can implement them and become more efficient in your daily communications and lead follow up.
Outline
- SMS/Text Property Info Lines
- Lead Routing & Follow Up
- Smart Phones & Great Business Productivity & Real Estate Apps
- Skype, Google Voice Calls & Video Chat
- Get Rid of the Phone Line – Go VOIP
- And More
Tablet & Phone Training 101
Tablets like the IPad are changing the way we do business. In this session you will learn the basics of how to set up a tablet to sync your e-mail, calendar & notes to your office computer & mobile devices, obtain and use apps, navigate around the touch screen and more so that you can start using a tablet in your business
Direct Learning Objectives
- Understand the advantages and challenges of using a tablet for business
- Understand the basics to setting up and using a tablet device.
- Understand how to do specific functions on a tablet device
- Identify how to use a tablet for your business
Outline
- Tablet set up/configuration
- Navigating the touch screen
- Finding & installing apps
- Managing and using your tablet in the field
- Syncing content to the tablet and other devices
- And More
Run Your Real Estate Business on Google (mini)
Would you be interested if I told you that you could run your entire business using FREE Google Tools?
This course guides you through the trove of amazing Google Tools that will help you reduce your operating costs, improve efficiency, communication, collaboration, tools for photo, video & virtual tour editing, mapping, 3D modeling, building websites, blogs and much, much more!
Direct Learning Objectives
- Understand the numerous options that are available and their benefits so that you can determine which ones you would want to implement into your business
- Understand how Google’s business model works and how that benefits you as a business owner so that you can use it to your advantage so you can lower your operating costs.
Outline
- Cut down your operation costs to run your entire business using free Google tools
- Build, edit & host your website, blog, photos, slide shows, virtual tours & videos for free!
- Leverage cloud technology for storage & shared collaboration.
- Use chat, video & voice communication tools to interact/communicate.
- Use content aggregation tools to organize yourself & be more efficient in your daily tasks
- Tie it all together to help improve your personal & business life for free!
Run a Successful Realty Website (mini)
Most REALTORS® have a website, but few actually generate business from it. In this session you will learn all the keys to running a successful realty website including what kind of content & tools it needs to have, design factors, how to set it up for good userability, stickiness & lead capture, how to promote and drive traffic & have good search engine optimization.
Direct Learning Objectives
- Understand the important elements that go into make a site user-friendly & lead to good stickiness & lead capture
- Learn how to promote the site to drive traffic
- Understand the evolution of search engines and how that affects the optimization of your site
Outline
- How to set up your website for good userability, lead capture & stickiness
- How to market & drive traffic to your site
- How to optimize it for search engines
- And More!
The Future of Real Estate Technology
Wouldn't you like to be now what the real estate landscape is going to look like 10-15 years from now? In this session, technologist Craig Grant will take a look into his crystal ball and assess the trends, companies and products that are or will shake up &/or disrupt the behaviors of consumers and real estate industry.
Direct Learning Objectives
- Understand the major trends shaping the behaviors of consumers and the real estate practitioners
- Identify the right tools (hardware, software, etc.) that will dominate the landscape going forward.
- Understand the changes in consumer behaviors and its impact on the evolving world of marketing.
Outline
- Technology Trends that Matter
- Ecosystems Built to Survive
- Slow Death March of Microsoft
- Wearable Technology & Google Glass
- Immersive Mapping & Virtual Reality
- Internet & Mobile Trends
- Role of Big Data
- Data Security
- Paperless, Cloud & SAS
- The Next Online Marketing Options
- 3D Printing
- And More
Cloud, Paperless & Mobile
To the Clouds
What is Cloud Computing & Why is every expert saying this is the next big thing in technology and How is it going to impact me in the real estate world? This course will teach you everything you need to know about Cloud Computing and Software as Service (SAS), many of its amazing solutions and how to leverage its power to take your business to the next level.
Direct Learning Objectives
- Understand what Cloud Computing is, why it has become such a big factor and how it is changing the technology/computer world.
- Understand the risks benefits of Cloud and identify the necessary tools & work arounds to make it a smooth & efficient process.
- Identify Cloud and SAS services that will help you fill a business need that you can implement to increase your efficiencies with daily tasks.
Outline
- What is Cloud & Software As Service (SAS) Computing
- The Advantages & Risks of It
- Cloud Solutions for File Storage, File & Device Sync, Remote Access, Back Up & More
- Online Contact/Lead Management, E-mail Marketing & Customer Relationship Management (CRM) Systems
- And More
Run Your Real Estate Business on Google & the Clouds
What is Cloud Computing & Why is every expert saying this is the next big thing in technology and How is it going to impact me in the real estate world? This course will teach you everything you need to know about Cloud Computing and Software as Service (SAS), many of its amazing solutions including a bunch from Google the biggest player in the Cloud and how to leverage its power to take your business to the next level.
Direct Learning Objectives
- Understand what Cloud Computing is, why it has become such a big factor and how it is changing the technology/computer world.
- Understand the risks benefits of Cloud and identify the necessary tools & tricks to make it a smooth & efficient process.
- Identify Cloud and SAS services including many free ones from Google that will help you fill a business need that you can implement to increase your efficiency with daily tasks.
Outline
- What is Cloud & Software As Service (SAS) Computing
- The Advantages & Risks of It
- Cloud Solutions for File Storage, File & Device Sync, Remote Access, Back Up & More
- Online Contact/Lead Management, E-mail Marketing & Customer Relationship Management (CRM) Systems
- And More
Going Totally Paperless
Wouldn't it be awesome to be able to work efficiently from home, the road or vacation? Wouldn't it be righteous to reduce your carbon footprint, not waste paper, ink and phyical storage space in your office. Well then this is the class for you. Learn all the tips, tricks and tools to go Paperless with Your Business
Direct Learning Objectives
- Understand the good & bad of being digital/paperless
- Understand how to pick the right devices, software and tools to go paperless
- Understand how to properly & safely run a paperless business
- Understand the laws and risk management factors of being paperless
The Real Estate Mobile Road Warrior
Wouldn't you like to be as effective out of the office as you are in it? These days with the explosion of mobile devices, apps & cloud solutions there is reason not to be. This ;course will guide through the options to help you pick the right mobile devices, provide great apps for the field, tools to keep your devices synced, help to keep you safe from the road & much more.
Direct Learning Objectives
- Understand the different options available to allow you to select the best mobile devices that fit your personal needs &l ensure you are most productive from the field.
- Identify the right tools & apps that will duplicate &/or allow you to do the same actions you are able to do in the office effectively while out in the field.
- Understand the risks & safety concerns of operating on the road & the options that are available to minimize your risks.
Outline
- Picking the right Portable Computer & Smart Phones
- Great Apps for Real Estate
- Great Productivity Apps
- Tricks/Workarounds for Mobile Pitfalls
- Solutions to sync your files & devices
- Leveraging Cloud Computing & Software as Service Solutions
- Cost Cutting Solutions
- Office, Lead Management & Customer Relationship Management (CRM) Systems
- Social Media on the Go
- Safety from the Road
- And More
Website, Marketing and Communication
Run a Successful Realty Website (mini)
Most REALTORS® have a website, but few actually generate business from it. In this session you will learn all the keys to running a successful realty website including what kind of content & tools it needs to have, design factors, how to set it up for good userability, stickiness & lead capture, how to promote and drive traffic & have good search engine optimization.
Direct Learning Objectives
- Understand the important elements that go into make a site user-friendly & lead to good stickiness & lead capture
- Learn how to promote the site to drive traffic
- Understand the evolution of search engines and how that affects the optimization of your site
Outline
- How to set up your website for good userability, lead capture & stickiness
- How to market & drive traffic to your site
- How to optimize it for search engines
- And More!
How REALTORS® Can Dominate the Search Engines
Search engines are a very complicated tool that has a huge impact on a business’s success. And yet most of the companies involved in search engine optimization (SEO) take advantage of the average business owner’s lack of knowledge in this area. This course will teach you white hat optimization techniques that will allow you to save thousands of dollars by optimizing your site yourself for free or save you the heart ache of arming yourself with the knowledge of what should be done if you decide to hire an SEO company to do it for you.
Direct Learning Objectives
- Understand the how search engines rank websites
- Identify the elements search engines use to determine your sites ranking
- Understand the steps you need to address to improve your sites ranking
Outline
- What is a search engine
- How to set up your website for on-site optimization
- How to do off-site optimize
- And More!
Finding Realty Customers Online
Why is it that every report says record numbers of real estate consumers use the Internet these days & yet most REALTORS® still don’t generate much business from it? This course will teach you what sites your potential customers’ use, the different options for you promote yourself online, a crash course to getting started in Social Media, Syndication & much more so that you can put together an online marketing plan & start profiting online.
Direct Learning Objectives
- Understand the role & growth of the Internet & how it has changed the real estate consumers’ research process so that you can adjust your activities accordingly.
- Identify the sites they use and the styles of advertising options available to help you effectively reach these potential clients & implement an online marketing plan
- Understand the increasing role of social media as a long term relationship building tool & a game plan to implement your social media strategy.
Outline
- Changing habits & demographics of Online Users
- What Sites Consumers Use
- Review of Online Marketing Options
- Banner/Display Advertising
- Real Estate Site Networks
- Search Engine Pay Per Click
- Crash Course to Getting Started in Social Media
- Drive traffic & lead generation to your website
- Listing syndication
- And much more
Your New Real Estate Marketing Plan
Why is it that every report says record numbers of real estate consumers use the Internet these days & yet most REALTORS® still don’t generate much business from it? This course will teach you what sites your potential customers’ use, the different options for you promote yourself online, a crash course to getting started in Social Media, Syndication & much more so that you can put together an online marketing plan & start profiting online.
Direct Learning Objectives
- Understand the role & growth of the Internet & how it has changed the real estate consumers’ research process so that you can adjust your activities accordingly.
- Identify the sites they use and the styles of advertising options available to help you effectively reach these potential clients & implement an online marketing plan
- Understand the increasing role of social media as a long term relationship building tool & a game plan to implement your social media strategy.
Outline
- Changing habits & demographics of Online Users
- What Sites Consumers Use
- Review of Online Marketing Options
- Banner/Display Advertising
- Real Estate Site Networks
- Search Engine Pay Per Click
- Crash Course to Getting Started in Social Media
- Drive traffic & lead generation to your website
- Listing syndication
- And much more
How to Market Like a Rock Star on a Roadies Budget
Today’s consumer have access to more information & tools & are more mobile than ever before which has changed them in many ways. One of the biggest changes is how consumers are affected by marketing and make their business decisions as they are inundated with marketing messages. So for a REALTOR to succeed the need to adapt and change their marketing techniques & by making promotions more targeted, personal & visual and leveraging newer platforms including video & social media.
This session will explore how consumers are changing and what marketing techniques & tools you can implement for little or no cost and that require little technical skill or knowledge.
Direct Learning Objectives
- Relate how access to information & technology has affected the role of today’s real estate practitioners & consumers.
- Identify how to build an online presence that is consumer focused & how to incorporate it into your marketing efforts.
- Identify new techniques being used to improve the performance of traditional marketing tools including direct mail, e-mail marketing, etc.
- Understand the growth & importance of video & social media & how you can leverage it in your marketing system.
Outline
- The Overwhelmed & Connected Consumer and Visual Marketing
- Hub & Spoke Marketing and Your Website as the Hub
- Online Paid Advertising Options
- Social Media & Video
- Modernizing Offline & Traditional Marketing
- Great Tools to Pull Off Your Digital Strategy
- And much more
E-mail 101
Do you get frustrated by the amount of time it takes you to check & stay on top of your e-mail on a daily basis? Well then you need to attend this session and learn how to get through the in box quicker, ensure your e-mail is set up properly for mobile, write your e-mails quicker and ensure they are read and a lot more.
Direct Learning Objectives
- Understand the good & bad of e-mail and online communications
- Understand how to select & set up an e-mail account
- Understand how to properly write e-mails to ensure higher read/conversion rates
- Understand how to properly use e-mail etiquette
- Understand the laws and risk management factors of e-mail
Outline
- The good & bad of e-mail and online communications
- How to select & set up an e-mail account
- How to properly write e-mails to ensure higher read/conversion rates
- How to properly use e-mail etiquette
- The laws and risk management factors of e-mail
- And More
E-mail Marketing 101
How would you like to generate new business &/or build on your existing client base through the power of e-mail? Well then you need to attend this session and learn the nuts and bolts of e-mail marketing, how to pick the right vendor, write your e-mails quicker and ensure they are read and a lot more.
Direct Learning Objectives
- Understand the good & bad of e-mail and online communications
- Understand how to select & set up an e-mail marketing account
- Understand how to properly write e-mails to ensure higher read/conversion rates
- Understand how to properly use e-mail etiquette
- Understand the laws and risk management factors of e-mail marketing
Outline
- The good & bad of e-mail and online communications
- How to select & set up an e-mail marketing account
- How to properly write e-mails to ensure higher read/conversion rates
- How to properly use e-mail etiquette
- The laws and risk management factors of e-mail marketing
- And More
Video 101
Video has become one of the most important tools a REALTOR has access to and the great news is the tools to do it are easier than ever and this session will help you select the right devices, software, apps, hosting sites and more to harness the power of video in your real estate business
Direct Learning Objectives
- Understand the role & growth of video & use/expectations of your clients
- Identify the right video recording devices, software, apps and more for video production
- Understand the best video hosting sites and the many uses of those videos your real estate business.
Outline
- Advantages & Uses of Video
- Video Device/Hardware Selection
- Video Software, App Selection
- Video shooting tips
- Examples of Great Real Estate Videos
- And More
New World of Tech Communication Tools
Every client has different communication needs and they use different tools. So how do you know which are the right ones to use, when to use them & more. Plus how many of these tools can help you reduce your costs and make you much more efficient and mobile.
Direct Learning Objectives
- Understand the changing communication needs of today's consumers and the tools they are using
- Identify the right communication tool to use based on your communication needs.
- Understand how to reduce your operating costs and increase efficiency using many of these communication tools.
Outline
- Technology Trends that Matter
- Skype
- Google Hangouts
- Tango
- Viber
- VOIP Phone Systems
- Google Voice
- SMS/Text
- IM/Chat
- E-Faxing
- And More
Dealing with Today's Hyper Connected Consumer
Every client has different communication needs and they use different tools. So how do you know which are the right ones to use, when to use them & more. Plus how many of these tools can help you reduce your costs and make you much more efficient and mobile.
Direct Learning Objectives
- Understand the changing communication needs of today's consumers and the tools they are using
- Identify the right communication tool to use based on your communication needs.
- Understand how to reduce your operating costs and increase efficiency using many of these communication tools.
Outline
- Technology Trends that Matter
- Skype
- Google Hangouts
- Tango
- Viber
- VOIP Phone Systems
- Google Voice
- SMS/Text
- IM/Chat
- E-Faxing
- And More
Social Media
Social Media Success in Under 15 Minutes a Day
Social media is changing our world and the way business is done and clients are earned. This session will show you how to come up with your own social media strategy and an overview of each major social media network (Facebook, Twitter, LinkedIn, Google Plus, etc.) so that you can pick which ones you want to focus on and how to do it all in less than 15 minutes per day.
Direct Learning Objectives
- Understand the growth & importance of Social Media on society, the business world & the real estate industry
- Learn the benefits, strengths & weaknesses of each major Social Media site so that they can identify which one(s) are right for their business & the kind of client they are trying to reach
- Identify the right tools & develop a time management plan that can be easily implemented
Outline
- The Growth & Importance of Social Media
- How to Get Your Social Media Strategy & Getting Started
- Overviews of All Major Social Media Networks (Facebook, Twitter, Google Plus, LinkedIn, YouTube, Pinterest & Blogging) & How to Leverage them for Real Estate
- Social Media Time Management & Aggregating Tools
- And much, much more
Facebook for REALTORS®
Facebook is the largest Social Networking site in the world & it has tons of potential for REALTORS® to make connections & generate business with potential clients. This course will teach you why Facebook is important for REALTORS®, the ins & outs of how to set up and run your custom Business Page, separate your Personal & Business lives, Get Likes & much more!
Direct Learning Objectives
- Understand the social graph and why it and Facebook are so important to businesses & REALTORS®
- Learn how to set up and run an effective business page & separate your personal & business lives
- Identify your strategy on Facebook and develop a time management schedule to implement it after the class
Outline
- Understanding the Social Graph & What Made Facebook Huge
- Personal Profiles vs. Business Pages
- Step by Step Set Up Your Business Page
- Customize Your Page
- How to Get a Following
- How to Convert Your Following to $$
- Customizing Your Settings
- Customizing the Privacy Settings of Your Personal Profile to Protect You
- Dummy Proof Your Life on Facebook
- Create a strategy & time management plan
- And More
Social Media Hands-On Workshop
Get hands-on help in setting up each of your major social media network accounts (Facebook, Twitter, LinkedIn, Google Plus, etc.) and then install them into Hootsuite so you can go home and be ready to use and manage your social media life. Workshops typically run 2 hours and are limited in size due to the amount of one-on-one assistance it requires
Legal & Risk Management
Online, Social Media & E-mail Etiquette
The Internet has many awesome uses, but there are also many potential pitfalls that could hurt you professionally, emotionally, etc. In today’s real estate world you need to be aware of these concerns especially with the explosion in popularity of social media and blogs.
This session will teach you all you need to know about what you can and can’t say online, on social media, in e-mail. How to handle sticky situations & trolls, so they don’t escalate into full blown issues and word things so you get the most beneficial results you desire.
Direct Learning Objectives
- Understand the positive and negative uses of the Internet, social media & e-mail & how it can affect your business
- Identify the potential pitfalls of bad etiquette to ensure you can try to avoid them in the future
- Understand the legal risks & safety concerns of using available to minimize your risks.
Outline
- The Good & Bad of Online Communication
- What you Can and Cannot Say Online
- How to Avoid an Online Argument
- Legal, Risk Management Considerations
Tech Management & Safety for REALTORS®
Ensure that you stay out of trouble & on the righteous path by learning the NAR, Federal & State Policies Governing the Internet, E-mail, Social Media & Other Technologies that affect REALTORS’® Business &/or Marketing Practices. Plus, Copyright Risks, Tips to Avoid & Handle Online Disagreements, What You Can & Can’t Do in Social Media, Proper E-mail Etiquette, How to Keep You & Your Computer Safe & Virus Free & More.
Direct Learning Objectives
- Learn the laws & policies that govern your actions online so you can implement them into your business & stay out of trouble
- Understand proper e-mail & social media etiquette of what you can & cannot say &/or do & how to avoid & handle online disagreements if they arise.
- Identify the risks & actions that can get you viruses &/or become a victim so that you can implement safe practices in your online activity
Outline
- Federal Laws (Can Spam Act, Junk Fax Prevention Act, Electronic Signatures, etc.)
- State Laws – custom updated for each state
- NAR Policies (IDX, Social Media Short Messaging & Branding, Code of Ethics, etc.)
- Copyright & Copy Wrongs
- What you Can & Can’t Do in Social Media
- Proper Online, Social Media & E-mail Etiquette
- Avoiding & Handling E-mail & Online Disagreements
- Corporate Internet Usage Policy
- Keeping Your Computer Safe from Viruses
- E-mail, Internet, Online, Shopping & Mobile Safety Tips
Data Security & Tech Risk Management/p>
As part of your professional duties as a REALTOR® you are charged with collecting and storing vital information from your customers/consumers. You also are encouraged to use many technology tools and online resources that open you and your clients up to the risk of viruses, malware, social engineering, identity theft and more. Plus there are many laws, policies and general etiquette items that have to be addressed. This session is intended to help today’s REALTOR® steer themselves and their clients’ through the perilous legal, online and social media world, plus personal and computer safety tips.
Direct Learning Objectives
- Understand what Viruses & Malware are and how they can infect your computer devices
- Identify techniques to encrypt your data and avoid getting viruses & malware.
- Understand the state & federal laws as well as NAR policies that impact them and develop an action plan to ensure they are doing them properly in their business practices.
- Understand the terms & dangers of copyright infringement, safe harbor and identify copyright safe sources.
- Understand the impact & importance of using proper online etiquette and how to handle conflict online.
- Identify the proper tools and techniques to keep you and your computer devices safe.
Other
Half Day Courses
Craig has an assortment of half day courses (approved for CEU’s in several states) on the following topics.
- The REALTOR'S® Essential Technology Toolbox
- Become a REALTOR® Social Media Super Star
- Become a REALTOR® Internet Whiz
- Become a REALTOR® E-mail Expert
- Run a Successful Realty Website
- Run Your Real Estate Business on Google
Wild Card – Ultimate Tech Learning (One Man REBar Camp Style) Events
REBar Camps are hot right now because many REALTORS® have become complacent with the standard classroom learning environment with an instructor going through a power point presentation and would rather attend an event and just learn. That is what the REBar Camp craze is all about (not consuming alcohol). You don’t select course topics to promote; the members will dictate the topics they want to learn the day of the event. So you promote the event, turn it into a learning party and promote. Craig will do the rest as he is versed enough on any technology topic that he can handle whatever your members throw at him.
Stump the Geek
Have you ever wanted to ask a technical question but didn’t have a Geek you could call on. Well this is your chance to ask about software, hardware, mobile, cloud, social media, etc. as nothing is off limits in this session.
Custom Topic
With notice, Craig can create a dynamic presentation or training module on just about any marketing &/or technology topic to fit your association or group’s needs.
Designation & Certification Instructions
Craig is also a certified CRS, E-PRO, GRI & RPR Instructor