Why is it that every report says record numbers of real estate consumers use the Internet these days & yet most REALTORS® still don’t generate much business from it? This course will teach you what sites your potential customers’ use, the different options for you promote yourself online, a crash course to getting started in Social Media, Syndication & much more so that you can put together an online marketing plan & start profiting online.

Direct Learning Objectives

• Understand the role & growth of the Internet & how it has changed the real estate consumers’ research process so that you can adjust your activities accordingly.
• Identify the sites they use and the styles of advertising options available to help you effectively reach these potential clients & implement an online marketing plan
• Understand the increasing role of social media as a long term relationship building tool & a game plan to implement your social media strategy.

Outline

• Changing habits & demographics of Online Users
• What Sites Consumers Use
• Review of Online Marketing Options
  • Banner Advertising
  • Real Estate Site Networks
  • Search Engine Pay Per Click
• Crash Course to Getting Started in Social Media
• Drive traffic & lead generation to your website
• Listing syndication
• And much more