1-4 Hours

Artificial Intelligence or AI Google Gemini, Microsoft Co-Pilot, & others, plus so many other tools we already use & love like Office, Docs, Canva, Adobe, RRR, Grammarly, & more incorporating AI into their offerings, it has finally reached the masses.

In this session, we will explore what AI is, and how it can be used to enhance and/or automate many activities in their personal and business operations, marketing, communications, time management, and more to better serve consumers legally and ethically. 

Plus we will explore the downsides to this amazing technology and if they are used improperly they can cause all kinds of problems for you and your business including:

• Providing false or misleading information

• Utilizing content that is skewed with bias and even hatred

• Utilizing content that can be viewed by consumers as inappropriate and/or offensive

• Open you up to security flaws and scams

• Violate several federal (Copyright, Trademark, Fair Housing, libel, slander, etc.) and state laws related to truth in advertising, not misleading the public, data theft, and more

• Violate the Standards of Practice articles 2, 9, 10, 12, & 15 of the National Association of REALTORS Code of Ethics

• And more

By the end of this session, you will be more intelligent about this fast-emerging technology to ensure you stay ahead of the curve, improve your life happiness, & boost your business efficiencies & customer service, all while using these tools in an ethical & compliant manner!

Course Goals:

• Recognize the basic concepts of Artificial Intelligence (AI), machine learning, deep learning, and natural language processing and how they can be used in their business to best reach & work with consumers legally and ethically.

• Recognize the challenges and legit concerns that are inherent in the Artificial Intelligence (AI) space including how to best ethically reach & work with consumers.

• Develop an understanding of the impact of Artificial Intelligence (AI) and tools including ChatGPT on their lives and how they will interact with consumers in various sectors now and in the future of the real estate industry.

• List the many uses and applications of Artificial Intelligence (AI) and tools including ChatGPT can have to enhance their life and business and to best reach & work with consumers legally and ethically.