Most REALTORS® have a website, but few actually generate business from it. In this session you will learn all the keys to running a successful realty website including what kind of content & tools it needs to have, design factors, how to set it up for good userability, stickiness & lead capture, how to promote and drive traffic & have good search engine optimization.
Direct Learning Objectives
- Understand the important elements that go into make a site user-friendly & lead to good stickiness & lead capture
- Learn how to promote the site to drive traffic
- Understand the evolution of search engines and how that affects the optimization of your site
- How to set up your website for good userability, lead capture & stickiness
- How to market & drive traffic to your site
- How to optimize it for search engines
- And More!