1-3 Hours

In this session, we will explore many Generative Artificial Intelligence (AI) tools including OpenAI’s ChatGPT & Dalle, MidJourney, Google Gemini & Imagen, Microsoft Co-Pilot, Canva, Descript, & and more that each attendee can leverage to develop an effective marketing & communication plan that will help them connect with consumers, curate social media & videos content, and how to create a year's worth of multi-media marketing materials in minutes.  

By the end of this session, each attendee will be ready to apply tools and techniques to greatly improve their marketing & communication in an ethical & compliant manner!

Course Goals:

• Develop an understanding of the impact of Artificial Intelligence (AI) & tools including ChatGPT, Google Gemini, & Microsoft Co-Pilot on their lives & how they will interact with consumers in various sectors now & in the future of the real estate industry.

• Students will recognize what kinds of capabilities AI image generation tools like Dall-e, ImageGen, MidJourney, etc. have and how they can leverage them in their marketing activities while ensuring their efforts are legal and ethical.

• Students will recognize what kinds of capabilities AI avatar tools like D-id & Synthesia. have and how they can leverage them in their marketing activities while ensuring their efforts are legal and ethical.

• Students will recognize what kinds of capabilities AI video generation & editing tools like Descript have and how they can be leveraged in their marketing activities while ensuring their efforts are legal and ethical.

• Recognize the challenges & legitimate concerns that are inherent in the Artificial Intelligence (AI) space including how to best ethically reach & work with consumers.

Course Format:

This course will be delivered in person through a combination of lectures, discussions, demonstrations, & hands-on activities that will ensure each student has a full understanding of what Artificial Intelligence is, how it can be used ethically & legally in their business, its inherent concerns, & more.