NAR's e-PRO Certification 2-Day Training

As a REBAC instructor, Craig is approved to teach e-Pro which is NAR's only certification pertaining to technology & marketing.  For more details go to

NAR's two-day e-PRO® certification program helps REALTORS® master the advanced digital marketing techniques of today. With the e-PRO® certification, REALTORS® increase their ability to reach customers, expand their capabilities, and build trust by safeguarding client information.

Key takeaways from each day include:

Day 1:

  • How to maximize your web presence

  • High-level digital marketing theory and practical implementation of tactics

  • Lead lifecycle, from lead capture to nurturing and management using CRM technology

  • Applying these methodologies to create a healthy business development funnel

  • New and emerging digital formats and software that support online marketing and client communication

  • Using cloud computing tools to operate a virtual office

  • How to utilize social networks such as Facebook, Twitter, LinkedIn, Instagram, and more to connect with clients and drive more business

Day 2:

  • The importance of data privacy and security for your business and clients

  • How to identify risk factors both internally and with external vendors/service providers

  • An overview of state and local data privacy and security laws set forth by local governments and the Federal Trade Commission

  • Building a foundation for a data security program to implement in your business and everyday life

  • How to manage a data breach while following laws and informing those who may have been impacted with care


Topic Details





Live Instruction




Marketing Provided



  1. Dorothy Williams
    December 3, 2019

    Interested in e-pro for 8 hours. Realtors are interested. Please tell me your cost
    for this 8 Hr e-pro class so I may submit.
    Thank you.

    • December 5, 2019

      Hey Dorothy,
      I just sent you an email regarding this!

  2. Sheri Griffin
    June 2, 2020

    Any online class.? Need to brush up.

    • July 30, 2020

      Hi Sheri,
      I apologize for the delay in getting back to you on this as I am not sure how I missed this message until now. NAR does offer e-Pro in an online format which you can register for through REALTOR University. Otherwise, I teach them live/in-person when an association or group hires me to do so.


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