NAR's e-PRO Certification 2-Day Training

As a REBAC instructor, Craig is approved to teach e-Pro which is NAR's only certification pertaining to technology & marketing.  For more details go to https://epro.realtor/

NAR's two-day e-PRO^® certification program helps REALTORS^® master the advanced digital marketing techniques of today. With the e-PRO^® certification, REALTORS^® increase their ability to reach customers, expand their capabilities, and build trust by safeguarding client information.

Key takeaways from each day include:

Day 1:

• How to maximize your web presence

• High-level digital marketing theory and practical implementation of tactics

• Lead lifecycle, from lead capture to nurturing and management using CRM technology

• Applying these methodologies to create a healthy business development funnel

• New and emerging digital formats and software that support online marketing and client communication

• Using cloud computing tools to operate a virtual office

• How to utilize social networks such as Facebook, Twitter, LinkedIn, Instagram, and more to connect with clients and drive more business

Day 2:

• The importance of data privacy and security for your business and clients

• How to identify risk factors both internally and with external vendors/service providers

• An overview of state and local data privacy and security laws set forth by local governments and the Federal Trade Commission

• Building a foundation for a data security program to implement in your business and everyday life

• How to manage a data breach while following laws and informing those who may have been impacted with care