Search engines are a very complicated tool that has a huge impact on a business’s success. And yet most of the companies involved in search engine optimization (SEO) take advantage of the average business owner’s lack of knowledge in this area. This course will teach you white hat optimization techniques that will allow you to save thousands of dollars by optimizing your site yourself for free or save you the heart ache of arming yourself with the knowledge of what should be done if you decide to hire an SEO company to do it for you.

Direct Learning Objectives

  • Understand the how search engines rank websites
  • Identify the elements search engines use to determine your sites ranking
  • Understand the steps you need to address to improve your sites ranking


  • What is a search engine
  • How to set up your website for on-site optimization
  • How to do off-site optimize
  • And More!

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