Part 1 (6-8 Hours)

Today’s consumers are constantly being overwhelmed with marketing in all aspects of their daily lives which makes it harder than ever to effectively reach them.  In this session, we will explore how and why consumers behaviors and marketing have changed and give each attendee a guidebook to follow to reach them by focusing on modern marketing principles including how to:

• Determine your personal brand & marketing niche to effectively connect with and service consumers
• Determine how to create your content marketing strategy to effectively connect with and service consumers
• Identify your social object, contract, and marketing strategy to effectively connect with and service consumers
• Identify how to get found online earlier during the consumer research step in the process to effectively connect with and service consumers
• Identify how to effectively leverage a website as the hub of all your marketing activities & search engine optimization (SEO) to effectively connect with and service consumers
• Identify how to effectively leverage video & YouTube to effectively connect with and service consumers
• And more.

The course will also include an overview of state & federal laws as well as the National Association of REALTOR policies to ensure that all marketing and communication is done properly and compliantly.

By the end of this course, each attendee will be able to develop or adjust their marketing strategies to ensure they can effectively connect with and serve consumers in a cost-effective and highly productive way.

Part 2 (6-8 Hours)

Today’s consumers are constantly being overwhelmed with marketing in all aspects of their daily lives which makes it harder than ever to effectively reach them.  In this session, we will explore how and why consumer behaviors and marketing have changed and give each attendee a guidebook to follow to reach them by focusing on modern marketing principles including social media, ratings, reviews, recommendations, & relationship-based marketing techniques.  Including how to:

• Leverage Social Media & social media advertising to effectively connect with and service consumers
• Leverage Ratings, Reviews, Recommendations & In Search Ofs (ISOs) to effectively connect with and service consumers
• Leverage Relationship-based marketing techniques to effectively connect with and service consumers
• Identify the federal and Alabama state laws as well as the National Association of REALTORS policies that involve marketing to ensure all your activities are legally compliant
• Gain tools that will allow you to create your marketing materials to effectively connect with and service consumers
• And more.

By the end of this course, each attendee will be able to develop or adjust their marketing strategies to ensure they can effectively connect with and service consumers to grow their business in a cost-effective and highly productive way.